I created the primary logo, submark, and a basic brand kit for Plates, a Brisbane-based grip sock brand designed for Pilates lovers. The branding features a clean, minimalist style with soft pastel tones to reflect the calm, curated aesthetic of the Pilates space. Alongside the brand assets, I also designed a few mockups to help visualise the look and feel across packaging and digital platforms. The result is a fresh, modern identity that’s flexible, approachable, and ready to grow with the brand.